Marks Relaunches Under Propelis as Next-Gen Brand Creation Platform
Marks, Equator, and SGK Creative come together under Propelis to form a single global platform helping brands move faster, stay relevant, and deliver creativity at scale.
Propelis has announced the relaunch of Marks as a unified Brand Creation Platform, consolidating the expertise of Marks, Equator, and SGK Creative into one integrated global offering.
This new platform connects more than 1,800 creators across 21 countries and 38 studios, giving clients seamless access to strategy, creative, content, digital innovation, and production – all within a single connected system.
The relaunch reflects Propelis’ mission to enable brands to move with speed, clarity, and confidence. As creativity, commerce, and technology converge, the Marks Brand Creation Platform helps clients translate ideas into outcomes faster, eliminating silos and enabling global teams to move from strategy to execution in real time.
“Brands need to move quickly and can’t be held back by process or organizational silos,” said Rob McCarthy, President of Marks. “We’ve organized people, process, and tools so we can deploy the right talent, to the right challenge, at the right moment to deliver the right solution.”
The Marks Brand Creation Platform: Plug In. Power On.
The platform has been built around four connected fundamentals designed to accelerate brand creation and delivery:
- Intelligent Collaboration – Direct access to global expertise across Creative, Strategy, Brand Experience, Content Solutions, Digital Commerce, and Engineering.
- Proprietary Tech Stack – Built on one global operating system and supported by 5Flow, Propelis’ technology backbone, Marks’ experts are connected to AI-enabled workflows and proprietary tools.
- One P&L – A unified business structure for transparency, faster decision-making, and seamless access to capabilities.
- Brand as Fundamental – Brand design sits at the heart of everything Marks does, ensuring consistency, creativity, and cultural relevance.
“Marks blends creativity and technology to help brands stand out with purpose, transforming complexity into creative systems that build cultural relevance at scale,” added Kurt Kretten, Chief Creative Officer at Marks. “By fusing design, technology, and culture, we’re helping brands show up with originality and purpose – creating work that lives in the world, not just in the feed.”
A New Leadership Collective
The newly formed global leadership team unites talent from across creative, digital, and operational disciplines. Together, they represent a new kind of brand-creation leadership - one that combines global reach with entrepreneurial spirit and local insight:
- Caroline Day, Chief Client Officer
- Kurt Kretten, Chief Creative Officer
- Kathryn Sloane, Executive Managing Director, APAC
- Rachel Johnson, Global Head of Operations
- Jeff Adkins, Global Lead, Digital Innovation and Content
Reflecting on the relaunch, McCarthy added: “This sets a new standard for how brands create — connecting imagination, innovation, and impact in one agile global platform. It’s more than an evolution; it’s a statement of intent that creativity, powered by technology, remains the most powerful force for brand growth.”
To learn more about Marks' brand creation platform, please visit: https://makemarks.com/
